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Jon Stewart, Rush Limbaugh, Groupon boycotts won't work

2012-04-25 52 Dailymotion

http://www.nma.tv<br /><br />Boycott Groupon? Morality in Media is organizing one. The conservative group is upset Groupon sold tours of an adult film studio.<br /><br />But will consumers listen? More than 1,000 bought tickets to see the San Francisco BDSM set. Porn must be really popular!<br /><br />And there's the rub: boycotts fail because organizers misjudge consumer demand. Gay marriage opponents can't give up Starbucks caffeine. Gay marriage backers can't convince southerners to give up delicious Chick-fil-A chicken.<br /><br />Boycotts of Rush Limbaugh and Jon Stewart don't work because advertisers want to reach their massive audiences. <br /><br />And that's the reason why China has failed in attempts to organize an advertising boycott of the Apple Daily. Readers want a pro-democracy newspaper! Thank goodness for market forces! 

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