MICROSOFT HALO - I LOVE BEES ARG CASE STUDY (transmedia marketing campaign)<br /><br />Based on the Halo fiction, "I Love Bees" was an original radio drama that was deconstructed and delivered to consumers over an unlikely broadcast medium: ringing payphones. ilovebees was a giant multi-player, multi-platform story, immersing players in the world of Halo2 in the four months leading up to the title’s record shattering launch.<br />For more informations visit : http://42entertainment.com/bees.html<br /><br />Credits - Microsoft - 42 Entertainment
