COCA-COLA - HAPPINESS FACTORY - CASE STUDY BY JEFF GOMEZ<br /><br />Transmedia storytelling expert Jeff Gomez (CEO Starlight Runner Entertainment), will deliver a case study on Coca-Cola's Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms.<br /><br />Credits - Coca Cola - CrossMediaNYC 11 - Jeff Gomez - Starlight Runner Entertainment
