CompaniesforGood.org <br /><br />By Allison McGuire <br /><br />Last week, the Ethical Corporation hosted its Responsible Business Summit USA in New York City. I was fortunate enough to attend, due to my enthusiastic tweets (shameless plug:@CaliMcG) about the event. Lesson learned: the possibilities are endless on the Twitterverse. <br /><br />Ethical Corporation packed the house with representatives of huge corporations, innovative thinkers, and, like me, cause-marketing aficionados. I thought you might enjoy reading my favorite quotes, and insights gleaned. <br /><br />“The best [business-related] thinking happened during the recession.” - Kyle Peterson, Managing Director, FSG <br /><br />How could that be? During the recession, businesses were laying off employees left and right, and making hard choices, in an attempt to slash spending and cut costs. I was intrigued. <br /><br />Peterson continued, “Tough economic times forced businesses to think deeply about their role in society, and thus the idea of shared value was created.
