http://www.lsbf.org.uk/ | http://www.twitter.com/lsbf/ | http://www.youtube.com/user/LSBFLondon<br /><br />In this week's LSBF Business Challenge, we will discuss LEGO's product management. Based on the content given to you in this video and the supporting material below, answer the following question:<br /><br />How can Lego restore faith in the brand that was clearly already established? How can Lego diversify to challenge a changing toy market but till stay true to their core? What possible strategies should Lego focus on at this point to strengthen the brand to its former competitive state? <br /><br />To join the challenge, solve the case study by posting your solution as a comment on the YouTube video on our YouTube channel: http://www.youtube.com/watch?v=DesbioXOX04. Each comment must start with "LSBF Business Challenge" and be posted on our YouTube channel to be accepted in the challenge. LSBF faculty members will choose the best answer each Monday and award the publisher of the post with a business-related book from the following choices: http://bit.ly/La6KTh<br /><br />You can find supporting material here: http://on.fb.me/NeZ4ld <br /><br />To see the competition's full Terms & Conditions, visit: http://on.fb.me/Mo6wfB <br /><br />The second winner will be announced on Monday, 16th June. Good luck!<br /><br />---------------------------------------------------------------------------------<br /><br />London School of Business and Finance (LSBF) is a dynamic educational institution delivering undergraduate programmes, postgraduate degrees and professional qualifications. <br /><br />Our innovative programmes are constantly reviewed to ensure they accurately reflect the conditions of the global economy, and we offer the flexibility to tailor your studies to suit your own career aspirations.<br /><br />Designed for future leaders & succesful entrepreneurs, LSBF's MBA,Msc Finance, and MSc Marketing programmes have a wide range of specialist pathways with a personal approach to each student's need. <br /><br />For those seeking business law programmes with a global perspective, LSBF offers portfolio accredited by the renowned Bradford University. LSBF is also well-known for its 1st class professional courses taught by award-winning tutors. <br /><br />From our UK campuses in the heart of London, Manchester and Birmingham to our North American Campus in Toronto, we've expanded the values and expertise of LSBF all over the world. With a presence that spans across the globe, LSBF truly is the world's business school.<br /><br />To learn more about LSBF, watch some of our videos:<br /><br />LSBF London: The Best Place to Study Finance Courses - LSBF:<br />http://www.youtube.com/watch?v=cQK5B_NV1oI<br /><br />LSBF London InterviewsTony Blair: The skills to be globally marketable:<br />http://www.youtube.com/watch?v=Z86t4CP7Rg0<br /><br />LSBF Study Online:<br />http://www.youtube.com/watch?v=6AYlXr2FFnc<br /><br />LSBF Entrepreneurship Ideas:<br />http://www.youtube.com/watch?v=I9KWdWmr-5Q<br /><br />LSBF Negotiation Team<br />http://www.youtube.com/watch?v=7bYsSRoySog<br /><br />Being an Entrepreneur:<br />http://www.youtube.com/watch?v=4RFU8SGJT_s
