From guns to the media, Mexican drug cartels have turned to new and unusual tactics to intimidate their rivals. <br /><br />Videos of drug-related massacres have been sent to news networks and posted online. <br /><br />The gangs have also tried to win support through public displays of strength. <br /><br />But as Al Jazeera's Rachel Levin reports, people in the southern city of Cuernavaca are not impressed by the cartels' campaigns.
