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James Cameron plants roots in China

2012-08-08 15 Dailymotion

Director James Cameron joins forces with China.<br/> <br />The Oscar-winning director is taking advantage of the country's booming movie industry and will open a 3-D film division.<br/> <br />Cameron says the enthusiasm of his Chinese partners to try out live 3-D broadcast technology, exceeds even his own.<br/> <br />SOUNDBITE: James Cameron, director, saying (English):<br/> <br />"We think we're really on the verge of a major kind of media revolution here, and we can do it. We certainly have the enabling technology, we have the methodology, we've honed our skills."<br/> <br />The new arm of Cameron Pace Group, CPG China Division, will offer Chinese film makers three-dimensional camera technology but will not be immediately involved in producing films.<br/> <br />SOUNDBITE: James Cameron, director, saying (English):<br/> <br />"We may take an equity position in a specific production if that makes sense at the time, again, some reduced margin in terms of the services and technology that we provide, that's a possibility. But that's not our primary goal."<br/> <br />Cameron calls the deal "huge", but will not divulge details on the amount of the investment.

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