With over 90% of the PUMA Wilderness Collection produced in Africa, this collection makes a significant contribution to both social and environmental sustainability. PUMA’s trio of viral shorts showcase a cast of African animals who storm the Middle East to educate about Fair Trade and the importance of sustainability. In this webisode, Middle Eastern comedian Nitin Mirani falls rather short of the expectations of the panel of judges for Wilderness Idol – result: *&^!% rejection.
