Last year 3,075 people were killed in Ciudad Juarez in northern Mexico.<br /><br />This year the figures, while still high, are lower, and that has encouraged some city officials to believe the tide of drug-related crime may have turned. <br /><br />They have launched a campaign to improve the city's reputation and show the world the area is getting safer, including a rock concert by Mexico's biggest band and a two-week series of business, cultural and trade events.<br /><br />But some residents say Juarez is still not enough to stop the violence.<br /><br />Al Jazeera's Rob Reynolds reports from Ciudad Juarez, Mexico.
