Lady Gaga doesn't do anything half way. In fact, she usually over does it. The pop star kept to her exaggerated ways with the launch for her new perfume.<br/> <br />In a two day event, Gaga turned a gala into performance art by sleeping in an egg-shaped display bed in the middle of the party. Guests got adventurous and were allowed close enough to poke the sleeping singer. The event also included the debut of a five and a half minute promotional film.<br/> <br />To make the event a little more permanent, Gaga surprised the crowd by getting a fresh tattoo inked on the back of her partially shaved head while guests of the party looked on.<br/> <br />Gaga continued the celebration of her new scent, entitled 'Fame,' Friday (September 14) morning unfolding out of a perfume bottle shaped horse-drawn carriage at Macy's for the official debut of her fragrance in stores. Gaga was decked out in space age black and gold with a metallic, feathery headpiece.<br/> <br />Inside, the 26 year old hosted a private meet and greet with fans.