One of the sexiest men in the world... in an ad for one of the most iconic perfumes.<br/> <br />Actor Brad Pitt is the first man to front a Chanel No. 5 campaign, following the footsteps of Hollywood icons such as Marilyn Monroe and Nicole Kidman.<br/> <br />Looking thoughtful and relaxed, the 48-year-old actor ponders life in the video directed by Joe Wright, who was behind two other Chanel perfume commercials.<br/> <br />Chanel's creative director Karl Lagerfeld welcomed the groundbreaking move, believing the addition of Pitt as the poster boy takes the brand in a new direction.<br/> <br />SOUNDBITE Karl Lagerfeld, Chanel Creative Director, saying (English):<br/> <br />"I think it's a very good idea. It's even beyond a commercial idea. It's a new statement... I think it's the newest idea in the perfume industry and everybody uses Marilyn Monroe and all the stars that we've done and all that, so I think the newest idea Chanel could have was to take a man but for that you have to take the most famous and the most sexiest man in the world and that's Brad Pitt."<br/> <br />CHANEL No. 5 was introduced in 1921 and has since become one of the most popular and best selling perfumes in the world.
