Kiip: Turning Virtual Rewards into Tangible Ones<br />Gamification Co - The Museum of Jewish Heritage<br />Real vs Virtual Rewards: The Battle Over Consumer Motivation<br /><br />Samantha Skey, Recyclebank<br /><br />Amit Fulay, Google<br /><br />Kris Duggan, Badgeville<br /><br />Brian Wong, Kiip<br /><br />Moderator: Christine Lagorio, Inc Magazine<br /><br />Loyalty programs have historically offered physical-world rewards, and <br />the traditional wisdom says that consumers must be able to earn real <br />goods to be satisfied. Many even argue that location-based networks like<br /> Foursquare won’t reach their full potential until they can offer <br />tangible benefits. But is this true? Social and video games rarely offer<br /> free things as rewards, choosing to use the physical world as a revenue<br /> source (e.g. offers) instead of as a redemption path. Hear from <br />companies on the leading edge – and on both sides of the debate – share <br />their experience, research and data, and learn how you can best design <br />your rewards system to take advantage of changing consumer behavior.<br /><br />The Gamification Summit brings together top thought leaders in game <br />mechanics and engagement science. Hear what works and what doesn't in <br />this dynamic and fast-moving field through case studies, keynotes and <br />panels delivered by experts such as Gabe Zichermann (Game-Based <br />Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael<br /> Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). <br />Learn how game mechanics and the new science of engagement are rewriting<br /> the rules of brand marketing, product design and customer acquisition <br />and get your business in the game.
