<p>As many PR companies know, promoting a new movie these days can be absolute murder. But at an event to showcase the DVD release of horror movie 'The Helpers' on Friday (January 18), organizers hit upon a unique and grisly way to catch people's attention.<br /><br />In a fashionable district of London's East End, a pop-up installation opened to the public for one night only featuring all manner of gruesome delights.<br /><br />Attendees were offered such macabre offerings as 'Laceration cupcakes', washed down with a 'vomit cocktail'. But highlight was a realistic decapitated female head - made from orange drizzle cake with marzipan skin and berry fruit 'blood'.<br /><br />The event was the brainchild of Emma Thomas, who goes by the moniker 'Miss Cakehead'.<br /><br />Thomas said that the public interaction with the event was key to its success.<br /><br />"I think that a horror film made this really fun and meant it could be really gory and we could do really extreme cakes. But actually, I think it would work for anything. So my first project was actually an edible art exhibition. I think if you invite the public to come and eat all of everything it's always going to work. It just attracts different crowds - it's just this time they're drinking vomit cocktails and eating body parts," Thomas told Reuters TV.<br /><br />To add to the nightmarish effect, Thomas convinced one unlucky woman to allow herself to be chained up in the basement - where she could be gazed down upon from upstairs.<br /><br />'The Helpers' was released on DVD in the UK on Monday (January 21).</p>
