In New York, Samsung is set to unveil, its latest and most hyped smartphone yet.<br /><br />Though the Korean electronics giant has been accused of borrowing liberally from Apple designs and patents in the past, experts say the follow-up to their S3 device could outdo the rest of the mobile market.<br /><br />But can the S4 rival its closest competitor - the iPhone? <br /><br />Al Jazeera's Rob Reynolds reports from Cupertino, home of Apple's California headquarters.