Excerpt From Summary of Ann Handley's Everybody Writes
#1
There are no rules of writing. However, there are some basic principles that will help you improve your writing.
#2
The rules in this book are meant to be used as guidelines, not hard and fast rules. Think of them more as bumpers on a bowling lane that nudge the ball away from the gutter and greatly increase the odds that the ball you throw will land a strike.

