The Place Where Good Things Happen While working on a brand refresh for our client, our team came up with the concept that St. Mary's products can lead to good things happening because of the product tasting that good and lending itself to that good feeling. We were then tasked to visually expound on this with the thought being, who better to help show all the goodness that can come from this than a child - which children happen to be one of the larger consumers of the product. It's through the lens of a child that we are able to show all the good things that can happen when you partake in St. Mary's products - even if it's just an imaginary world. Our post production team was intricately involved throughout the production process as this was heavily green screen work and animation to show the feeling you get and the almost magical place where good things can happen.
