It's that time of year again! We hope you are all ready to blast the excesses of the festive season into oblivion, if not here's a little inspiration... The Primark Workout campaign. This years campaign focuses on the 3 stages of exercise - 1: pre - exercise warm ups and stretches 2: high energy pulse of endurance 3: post workout, cool down and relax Shot with the beautiful city of London as it’s landscape the campaign shows not only the practicality of the range but also the fashionability and value for money. By using specialist sport models this years campaign is sure to engage and inspire not only the people that already exercise, but new audiences ready to start a new challenge. The stills this year are complimented by a captivating digital mood edit that will take our customer through the journey of this years Primark Workout. The 2 minute spectacular will leave you raring to go, working-out never felt and looked so good! For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
