We created twelve new identities across sixteen departments over twelve months, for high street retailer Primark. Here is our instore animation for Atmosphere, Primark's most prominent brand. Our inspiration came from the catwalk; the brightness of a photographer's flash the instant the models appear on the runway, the feeling of new, fresh fashion. The handcrafted 'A' sits on a black background with in-store signage and garment ticketing using this consistent approach. Two further Atmosphere 'A' identities have also been created to work across both casual and tailored garments. For more information on Retails Design, Retail Graphics and Brand Identity by our designers check out our website theoneoff.com
