In this Lightning Talk from MERL Tech London, 2017, Rodrigo Barahona, Oxfam Intermon shares experiences with using KNIME to manage campaigns. Ignorance is not bliss when you want to be accountable with your constituency and partners, and mostly when you want to learn from experiences and improve your efficiency in campaigns and advocacy. KNIME and other free tech tools have helped us build reliable systems to evaluate complex campaigns, advancing our capacity to know and learn from evidence on what works and what doesn’t. However, as any other tech-lead process, there’s always the cultural factor to be addressed.