toyota hybrid director matthias zentner contributed to environmental protection with his new commercial for the environment-friendly car: toyota hybrid. the spot combines images of nature & those of unique landscapes. the technical challenge was to blend 35 mm long exposure shots with nikon 2dx long exposure shots. the boundaries were merged with a new commitment to a long exposure technique. we see traffic lights rise up from those landscapes and demonstrate a normal traffic situation: they are switching from red to green light giving a free signal for the protection of nature by using toyotas hybrid car. the minimalistic approach of the conceptually strong idea was perceived by impressive light moves in the cuts and a simple melody line embedded in the natural sounds.
