Consistency should not only be limited to colors. Fonts also play a huge role – choose your font and stick to it. Make sure that the fonts you use can best convey your brand message. There are some fonts that are a total no no for business brands. Fonts like comic sans are playful and not well suited for business. Speak with your designer before making this choice. Choose beautiful fonts that can sit well in all your designs. Choose one you can use for the body – Helvetica is a good example. Then choose another that will do well in your headings.
