DreamWorks Animation/Puss in Boots: Developed and deployed five Puss in Boots DVD interactive games, a menu, motion pieces, and Web campaigns; drove sales to a dominating, Halloween-weekend opening box office with a record of $36 million and a ranking as the second top-selling DVD in 2011 with a sales revenue of $554 million worldwide. DreamWorks Animation / Shrek: Develop multi-million large-scale campaigns for DreamWorks Animation title Shrek. Create and deploy three months on going campaign in rolling out new media content weekly with interactive 3D games, print, video, newsletter and leaderboard update and also post DVD promotion and DVD content. Leverage online and offline media to create integrated 360 touch points to viewers and build online community of 18,000 users in two months. Shrek grossed $798 million, making it a commercial success. DVD sales gathered revenue of $173,467,341 from about 11,580,101 units sold. Disney / Mickey Mouse Clubhouse: Choo-Choo Express Created and developed integrated campaign material for Mickey Mouse Club TV commercial; achieved project goals by driving viewership and brand-awareness; campaign resulted in positively reaching a mass-market audience and increasing viewership by 18%; also generated an increase in advertising revenues of up to 4.3% throughout Q4. Disney / Handy Manny Created and developed integrated campaign material for Disney’s Handy Manny TV commercial; achieved project goals by driving TV show viewership and brand awareness; campaign resulted in positively reaching a mass-market audience and increasing viewership by 15% in Q3. Disney / Phineas and Ferb Created DVD menu interface and designed 6 game concepts from initial start to final content creation, menu interface design, programming, and delivery for Disney’s title Phineas and Ferb; achieved 237,982 DVD units sold and $3.7 million in sales revenue. DreamWorks Animation / Madagascar Strategized about and developed a campaign package for DreamWorks Animation’s title Madagascar; achieved project goal by delivering 4 interactive DVD games, print, menu design, email marketing, and an ad banner; also deployed official website promotion. Dreamworks Animation / Flushed Away: Developed and deployed a large-scale, two-month movie campaign for DreamWorks Animation’s title Flushed Away; achieved project goals by rolling out new content of games, print, videos, and other interactive media on a weekly basis; fostered an online community of 20,000 people in two-months by leveraging game play and leader-board ranking; collected user data and measured it against campaign effectiveness. Discovery Channel / Curious George Created DVD content, menu-interface design, motion graphics, print, 6 interactive games, and DVD programming for Discovery Channel’s title Curious George; 3 million units sold and $48 million generated in sales revenue. Disney / A Christmas Carol Developed campaign strategy and promotional content for Disney’s 3D-animated holiday film A Christmas Carol; achieved project goals by delivering official website campaign with games, movie-teaser content, a video, and other interactive media; achieved 8,000 daily views on the site.
