Universal Studios / Hipster the Director TV Spot Developed Hipster the Director for Universal Studio cable network's second season broadcast TV spot; by deploying creative advertising, Hipster’s TV spot achieved more than 20 million TV viewers in the US and generated an increase in advertising revenues of up to 5.5% throughout Q1. Disney/National Treasure: Strategized and developed large-scale, three-month-long movie campaign for Disney’s title National Treasure; achieved this goal by deploying film’s official website with multimedia content and rolling out ten 3D-interactive Web games; leveraged game interaction and aggregate-user conversion to increase monetization; resulted in 7,000 unique daily visitors and box office sales of $457 million worldwide. Dreamworks Animation/Monsters vs. Aliens: Developed pre- and post-multimedia movie campaigns for DreamWorks Animation’s title Monsters vs. Aliens; project included 5 interactive 3D games, print, a promotion site, an ad banner, and DVD content; leveraged integrated marketing channels to ensure brand continuance; achieved $86 million in DVD sales and $381 million in box office sales worldwide. Dreamworks Animation / Flushed Away: Developed and deployed a large-scale, two-month movie campaign for DreamWorks Animation’s title Flushed Away; achieved project goals by rolling out new content of games, print, videos, and other interactive media on a weekly basis; fostered an online community of 20,000 people in two-months by leveraging game play and leader-board ranking; collected user data and measured it against campaign effectiveness. Discovery Channel /Santa’s Holiday: Created multimedia package for Santa’s Holiday DVD; campaign package included a menu design, motion pieces, games, and menu programming; developed the project from initial concept, content management, content generation, and packaging to final delivery. DreamWorks Animaiton/Kung Fu Panda: Developed initial game concept from start to finish and created 6 interactive 3D/DVD games, a menu interface design, and several motion pieces for DreamWorks Animation’s title Kung Fu Panda; worked closely with DreamWorks Animation studio to ensure brand continuities and meet specification requirements in delivery; resulted in 9,185,354 DVD units sold and $134,813,136 in sales domestically. Disney /Winnie the Pooh DVD: Created multimedia package for Winnie the Pooh DVD; campaign package included a menu design, motion pieces, print, games, and programming; developed the project from initial concept, content management, content generation and packaging to final delivery; generated domestic DVD sales of $11,612,567. DreamWorks Animation/Puss in Boots: Developed and deployed five Puss in Boots DVD interactive games, a menu, motion pieces, and Web campaigns; drove sales to a dominating, Halloween-weekend opening box office with a record of $36 million and a ranking as the second top-selling DVD in 2011 with a sales revenue of $554 million worldwide. Discovery Channel / Little Einsteins: Develop multimedia DVD package and online campaign for Little Einsteins with menu design, interactive games, motion graphic and print. Led to 495,88 units sold and $8,186,147 sales revenue.
