Reaal Car Insurance, Life, Funeral plan. Three of the ten commercials back to back. KesselsKramer created a campaign for Reaal Insurances focusing on highlighting Reaal’s unique approach of combining their detailed knowledge of statistical facts as well as people’s individual needs in making their highly consumer-adaptable product range. We were approached to produce a series of ten commercials. Each film explained a different insurance plan. The scripts were basically lists of statistical facts, with lots of percentages. The idea was to juxtapose these dry facts with humorous little stories based on everyday situations. For three months we worked closely together with KesselsKramer and a team of image researchers to develop a film format using as much real (found) footage as possible. It consisted of home videos, photographs, TV news and other footage from all over, brought together by a motion graphics treatment consisting of infographics animations, transitions and logo animations. Credits: Directed by: Crabsalad Art-Director: Crabsalad Creative team KesselsKramer: Patrick van der Gronde, Krista Rozema Agency producer: Thijs Vrij Produced by: Crabsalad Sound design: Jasper Boeke Agency: KesselsKramer Client: Reaal Verzekeringen Date: 2005
