I created a series of 19 Product Guides and How to Videos for Exel Nordic Walking in the UK. The shoot took place in their training facility in Cowbridge, Vale of Glamorgan. Pre-production documents were produced with the client to organise the running order of the day, with the client providing most of the subject matter for each video. Editing took place in Adobe Premier Pro with the company logo being applied to the videos via Adobe After Effects. The process of Rotoscoping was used to add the company logo to the wall of each video, allowing the client to move in front of it as if it was painted on the wall. Title and end slides were also produced for each video in Photoshop. Weekly progress reports were sent to the client followed by a review before the completed videos were uploaded to youtube.com/exelnordicwalking.
