For the relaunch of Scottish Widows, the oldest and most trusted life pension and investment company in the UK, we joined forces with 101 London, Advertising Agency. Delivering a friendly integrated campaign with TV, press, outdoor and digital. Spending over a year creating online rich media ads, beautifully responsive campaign microsites and outdoor animated digital posters. On the brand launch the first campaign microsite had 150,000+ visits in the first week. The campaign successfully reinvigorated the 200 year old heritage brand which launched its first advertising campaign in 1986 with a TV ad directed by David Bailey! Track: Four hands - Hizou by Claremont 56 record label
