Ultimate Image " It's a Hard Life - Rains of Autumn" 1969 single 45* Canada Garage Psych <br /> <br />Penned by Reg Portieous, "It's a Hard Life" is a superb garage-psych ditty, recounting a popular theme, unrequited love! Dark & fuzzed out, it has but one verse, to wit: "Each time I see you I want to die...So baby I need your lovin'...Thats all I want from you". <br /> <br />"Rains of Autumn" is equally moody. Unfortunately this far superior composition becomes impossible to decipher through Trend's uniquely engineered "wall of toilet paper sound". <br /> <br />The single was released during the summer. Local station CJSS agreed to support it, but it was rarely played. Trend even gave them 20 copies for promotional give-aways, but when fans requested "It's a Hard Life", they always claimed they didn't have a copy. Apparently the top disc jockey (Don Beefer) was pals with The Image's rivals, "The Oracle of Zodiac". It wasn't until Dave Mickey, a young replacement from Toronto arrived, that the record started getting some airplay. Unfortunately, the internship was brief. <br /> <br />-by Ivan Amirault & Alex Taylor <br /> <br />Bob Lemire: drums <br />Reg Portieous: lead vocals, guitars <br />Rick Rouleau: rhythm guitars
