Squarespace leans into cinematic storytelling for its Super Bowl LX commercial “Unavailable,” starring Emma Stone and directed by her frequent collaborator Yorgos Lanthimos. Shot on black-and-white film with a noir sensibility, the spot follows Stone as she attempts — and repeatedly fails — to register her own namesake domain, emmastone.com, building suspense and emotional stakes around something most people might take for granted. The dramatic, film-like approach makes the simple message clear: owning your domain matters in today’s digital world, and Squarespace helps you claim it before someone else does.<br /><br />Does Squarespace’s cinematic Super Bowl LX spot make you rethink how important it is to claim your digital identity?<br />Be the critic on Fan Reviews!
