Why attempt something never done before? See how Lexus takes the hard way with the behind-the-scenes mini-documentary for the Chain commercial.<br /><br /><br /><img src="http://ll.broadbandsports.com/images/42813_thumb.jpg" alt="Behind the Scenes of the 2011 Lexus "The Hard Way" - Chain" title="Behind the Scenes of the 2011 Lexus "The Hard Way" - Chain" width="150" height="90" alt="Behind the Scenes of the 2011 Lexus "The Hard Way" - Chain"/>
