Great journalism can take many forms: a deeply reported investigative piece, a captivating yarn, a compelling story that starts a real discussion. The content and medium may differ, but the impact does not. What about the *business* of journalism? What does it look like? These days, the answer might depress you. So the question to ask instead is: How do we build sustainable businesses that ensure great journalism not only survives but thrives? In this presentation, you’ll hear from M. Scott Havens, the president of The Atlantic. The 156-year-old general-interest magazine, which broke even for the first time in 2010 and continues to grow, now spans print, digital, video, and live-event platforms. What’s working and what’s not? What’s next? Havens will detail how The Atlantic has bucked the downward trend that’s plagued the business of media for years and succeeded in an increasingly fractured and competitive landscape. Videography/Editing by Jeffry Zavala. Produced for Waywire. http://waywire.com
