Subway Restaurants, a headline sponsor of SXSW 2014, is letting fans in Austin get a taste of its newest “eatovation” via an interactive game called “Think Flatizza.” Flatizza™ is a brand new product from SUBWAY that combines fresh-baked flatbread with marinara sauce, mozzarella cheese and toppings added to your liking. Here’s how it works: While wearing EEG-reading headsets (which measure brain activity), players will be asked to focus on images of the SUBWAY Flatizza on a monitor. By concentrating on the Flatizza, players will enter a virtual game of tug-of-war which they’ll be able to win with happy Flatizza thoughts. Videography/Editing by Jeffry Zavala. Produced for Waywire. http://waywire.com
