In this hot internet exclusive, grumpy cat makes a cameo appearance at SXSW 2014! Lincoln Lopez, VP of social for Turner Entertainment, and Fred Graver, Head of Entertainment for Twitter, share how Frank Darabont’s Mob City and Steven Spielberg’s Falling Skies were adapted for Twitter to let fans participate in the world of these TV shows. Videography/Editing by Jeffry Zavala. Produced for Waywire. http://waywire.com